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The first Jaguar Land Rover International Tag Rugby Youth Festival kicked off in Coventry last week. Below is a press release from the event organizers.

Stay tuned for a full report from Team Play Rugby USA later this week!


September 14, 2015

Coventry, England

Engage! invited four international teams from the USA, Kampala, Brazil and Paris who joined schoolchildren from Coventry for an action-packed programme of activities to celebrate the Rugby World Cup 2015 and embrace the core values of the game.

The children, aged between 13 and 15, will spent the week exploring the city and taking part in a variety of tag rugby training sessions to perfect their skills ahead of the big finale – a tag rugby 7s tournament held at the Ricoh Arena on Thursday, September 10.

A sporting values conference was also held in partnership with the British Council and aimed to use rugby and its values to unite the schoolchildren and encourage them to have a greater understanding and appreciation of cultural differences through sport.

The young rugby fans watched an array of live sporting action in Coventry over the week with the Wasps v Samoa game at the Ricoh Arena on Saturday, followed by Coventry Bears Rugby League game against London Skolars and the first ice hockey game of the season for Coventry Blaze as they took on Fife later that evening.

Tom Clift, programme manager of Engage!, said: “We were delighted to welcome over 100 young people to the city for this inaugural event as we bring rugby fans from all over the world together to celebrate one of the biggest tournaments in the sporting calendar.

“We’ve put together a fantastic package of activities that really showcase our city from a sporting, cultural and educational perspective that will engage the young people in the game, opportunities to learn about their values and develop their rugby skills, with tips from professional players, as well as experiencing the atmosphere and excitement of attending live matches.

“It is a fantastic opportunity for all teams to create new friendships and memories that will last a lifetime. We hope that all the schoolchildren had a wonderful time in the city and enjoyed all the activities we have planned.

“This is only the beginning of what we hope to achieve in Coventry. By establishing strong partnerships locally and worldwide, we are aiming to build a long-lasting rugby community which engages more people into the sport through future events both here and abroad.

[Tweet “This is only the beginning of what we hope to achieve in Coventry. @EngageCoventry”][/Tweet]

Engage! has been supported by Wasps, Coventry City Council and local Coventry rugby clubs including Barker Butts, Pinley, Earlsdon and Old Coventrians, who will assist with the training sessions and be present at many of the events.

Coventry schools taking part in the festival include Caludon Castle School, Coundon Court School, Stoke Park School and Westwood Academy.

The festival was also supported by EnV (Coventry) a community interest company that provides support for quality events, training and volunteers in the community, by the community, for the community.

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